Privacy policy

Privacy Policy

Last updated: April 2026

This Privacy Policy describes how Gumplus LLC (“Gum+”, the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your personal information when you visit, use our services, make a purchase from our website, or otherwise communicate with us regarding our services (collectively, the “Services”).

For purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we collect.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons.

When we do, we will:

  • post the updated Privacy Policy on this page
  • revise the “Last updated” date
  • take any additional steps required by applicable law

Your continued use of the Services after any update constitutes your acceptance of the revised Privacy Policy.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information from a variety of sources depending on how you interact with us.

We may use your personal information to:

  • process and fulfill orders
  • communicate with you
  • provide customer support
  • improve our website and services
  • personalize your shopping experience
  • detect fraud and improve security
  • comply with legal obligations
  • enforce our Terms of Service
  • protect our business, customers, and service providers

What Personal Information We Collect

The personal information we collect depends on how you interact with our Site.

Information You Provide Directly

We may collect information you provide directly to us, including:

  • Name
  • Billing address
  • Shipping address
  • Email address
  • Phone number
  • Payment confirmation details
  • Account login details if you create an account
  • Customer support communications
  • Order history
  • Items viewed, added to cart, or purchased

You may choose not to provide certain information, but this may limit your ability to use certain features of the Services.

Information Collected Automatically

When you use our Site, we may automatically collect certain information about your device and usage, including:

  • IP address
  • Browser type
  • Device type
  • Pages visited
  • Time spent on pages
  • Referring website
  • Interaction with ads, emails, and website features

We may collect this information using cookies, pixels, tags, and similar technologies.

Information from Third Parties

We may receive information from third parties, including:

  • Shopify, which powers our store
  • Payment processors
  • Shipping and fulfillment providers
  • Analytics providers
  • Advertising and marketing partners
  • Fraud prevention and security providers

Any information we receive from third parties is handled in accordance with this Privacy Policy.

How We Use Your Personal Information

To Provide Products and Services

We use your personal information to:

  • process payments
  • fulfill and ship orders
  • send order confirmations and shipping updates
  • manage returns or refunds
  • maintain customer accounts
  • provide customer service

For Marketing and Advertising

We may use your personal information to:

  • send promotional emails or SMS messages
  • show you relevant advertisements
  • personalize offers and marketing
  • measure the effectiveness of campaigns

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails.

For Security and Fraud Prevention

We use personal information to:

  • detect suspicious activity
  • prevent fraud and abuse
  • protect our Site, customers, and business

To Improve Our Services

We may use information about how you use our Site to:

  • improve website functionality
  • optimize product pages and checkout
  • improve customer experience
  • troubleshoot and debug issues

Cookies and Tracking Technologies

Like many websites, we use cookies and similar technologies to operate and improve our Site.

These technologies may help us:

  • remember your preferences
  • keep items in your cart
  • analyze website traffic
  • improve performance
  • measure advertising performance
  • deliver more relevant marketing

You can control cookies through your browser settings. Please note that disabling cookies may affect website functionality.

For more information about Shopify-related cookies, you may visit Shopify’s cookie information pages.

How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

Service Providers

We may share information with vendors and service providers who help us operate our business, such as:

  • website hosting providers
  • payment processors
  • fulfillment and shipping partners
  • analytics providers
  • customer support tools
  • fraud prevention providers
  • email and SMS service providers

Marketing and Advertising Partners

We may share certain information with advertising and marketing partners to help us promote our products and measure ad performance.

Legal and Compliance Purposes

We may disclose information:

  • to comply with laws or legal processes
  • to enforce our Terms of Service
  • to protect our rights, customers, or business
  • in connection with a business transfer, merger, financing, or acquisition

With Your Direction or Consent

We may share information when you request or authorize us to do so.

Categories of Personal Information We May Share

We may disclose the following categories of personal information for the purposes described above:

  • Identifiers, such as name, email address, phone number, and address
  • Commercial information, such as order history and shopping activity
  • Internet or network activity, such as browsing behavior and interaction data
  • Geolocation information inferred from IP address
  • Customer support and communication records

We do not use sensitive personal information to infer characteristics about you.

Third-Party Websites and Links

Our Site may contain links to third-party websites or platforms. We are not responsible for the privacy, security, or content of those third parties.

If you visit third-party websites, you should review their own privacy policies and terms.

Children’s Privacy

Our Services are not intended for children under the age of 13, and we do not knowingly collect personal information from children.

If you believe a child has provided us with personal information, please contact us so we can take appropriate action.

Security and Retention of Information

We use reasonable administrative, technical, and physical safeguards designed to protect your personal information.

However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

We retain your personal information only for as long as necessary to:

  • provide our Services
  • maintain records
  • comply with legal obligations
  • resolve disputes
  • enforce our agreements

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Request a copy of your personal information
  • Opt out of certain advertising-related data sharing
  • Withdraw consent where processing is based on consent

We may need to verify your identity before processing your request.

We will not discriminate against you for exercising any applicable privacy rights.

To submit a privacy request, please contact us using the contact details below.

Marketing Communications

If you subscribe to receive marketing messages from us, you may opt out at any time by:

  • clicking the unsubscribe link in emails
  • following opt-out instructions in messages
  • contacting us directly

Even if you opt out of marketing communications, we may still send transactional or service-related messages, such as order confirmations and shipping updates.

International Users

Our business is based in the United States, and your information may be processed and stored in the United States or other countries where our service providers operate.

By using our Services, you understand that your information may be transferred to jurisdictions outside your place of residence, which may have different data protection laws.

Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us at:

Gumplus LLC
254 Chapman Rd, Ste 208 #27499
Newark, Delaware 19702
United States

Email: support@gumplus.com